Fair & Lovely

Fair & Lovely Fairness Cream gives you unmatched radiant fairness in just 4 weeks.

The region’s leading fairness brand

Fair & Lovely’s unique patented formula with its fairness vitamin B3, combined with its triple sunscreen system makes your skin noticeably fairer while giving it nourishment. All the active ingredients in the Fair & Lovely formulation function synergistically to lighten skin color through a process that is natural, reversible and totally safe.

Keeping in mind different requirements of different skin, Fair & Lovely offers its consumers in the Middle East a range of variants. Besides the leading all purpose Fair and Lovely multivitamin fairness Cream, Fair and Lovely in the GCC offers a herbal range, an Oil Control Fairness Gel, and a new range of facial cleansers (face wash, mask, exfoliating wash). Fair & Lovely is constantly looking at bringing in new innovations that suit the Middle Eastern market and meet its consumer’s needs and aspirations.

Did you know

Skin Lightening Creams are the preferred mode of Skincare in almost all Asian countries, just as anti-aging creams are in Europe and the USA.
Fair & Lovely, is one of the most trusted brand for young women in India (ranked 4. in Economic Times survey of 180 top brands in 2001 and 2002 & ranked 7. in the Economic Times survey in 2004).
Fair & Lovely in the number one fairness brand in the GCC