Brook Bond Red Label relaunched

Unilever Arabia has announced the relaunch of Booke Bond Red Label tea with new harmonized packaging across the GCC and India. This is the first time the brand has been relaunched since 2004

For many Asian consumers living here in the Middle East, Brooke Bond tea, with its rich taste and long tradition in the subcontinent, is part of everyday life, a taste that takes them home. Brooke Bond tea, manufactured by Unilever, is the highest selling team in India with a strong history of more than 138 years across the subcontinent, which explains the emotional ties that Asian expatriates in the Gulf have for the brand.

The launch campaign includes a TV commercial featuring famous Indian celebrity composers, Shankar, Ehsan, and Loy, rated among the top 3 composers in India. The new modern packaging is meant to rejuvenate the brand while maintaining the consistency of Brooke Bond "teen ka kamal", the perfect three characteristics in tea: colour, taste and aroma!

For the many Asians for whom teadrinking is a social traditionally enjoyed with family and friends, the new relaunch campaign promises to add further glamour and excitement to a brand long appreciated for its traditional values, rich taste and perfect color.