Binzagr Lever announces name change to Binzagr Unilever as expansion in Saudi Arabia continues

The announcement comes as Unilever Arabia continues to strengthen its competitiveness in the region following the completion of expansion plans that saw a 25% increase in production since last year driven by investment in new lines and equipment.

Binzagr Lever Factory, a joint venture between Unilever Overseas Holdings AG and the Binzagr group, was established in 1978 to locally produce global Unilever Home and Personal care brands for Saudi Arabia. Currently, the factory has 170 permanent employees and close to a fifty percent Saudi workforce, many of whom have been trained to lead in senior management positions. The factory manufactures global brands including Lux, Sun Silk, Dove, Jif, Closeup, Signal, Lux Progress, Comfort, Lifebuoy across five categories of hair, fabric conditioners, home care, personal wash and oral care. In addition to servicing Saudi Arabia, the factory now exports to ten countries including Yemen, Iran, Sudan, Tunis, and Morocco.

Jan Zijderveld, Chairman of Unilever North Africa and Middle East explains, "Our strong partnership with the Binzagr group through out three decades of operation in Saudi Arabia show Unilever's strong heritage and roots in the Kingdom. The alignment of the corporate name will provide us an opportunity to harness Unilever's global scale and size for the benefit of the Arabian domestic and export markets. It would also assist in attracting and retaining talent both locally and internationally."